01
Sales Lift
Sales lift is one of the most valuable metrics in advertising because it directly measures how much a marketing campaign increased actual sales compared to what would have happened without the campaign.
The sales lift an advertiser can expect from a digital screen at a grocery store, especially one placed near their product, can be significant. While the exact number varies, a good benchmark based on industry studies is a sales lift in the range of 5% to 15%.
02
Brand Lift
These high-visibility, targeted messages increase brand awareness, recall, and favorability, helping your brand stand out in a crowded aisle. By connecting with consumers where it matters most, in-store screens turn impressions into lasting brand recognition and preference.
Brand lift isn't a single number like sales lift, but a collection of metrics that measure a campaign's impact on brand perception.
03
Engagement Lift
Digital advertising on in-store screens drives Engagement Lift by prompting shoppers to interact with your brand in real time. Whether it’s scanning a QR code, visiting a website, or responding to a promotion, these high-visibility ads capture attention where it matters most—at the point of purchase.
Engagement lift measures the immediate impact of the ad and how it influences a consumer's behavior and interaction with the product in the store.
04
Traffic Lift
Digital advertising on in-store screens generates Traffic Lift by driving more shoppers to your store, specific aisles, or product displays. By reaching consumers at the moment they’re making purchase decisions, these ads encourage foot traffic and prompt in-store visits that wouldn’t have happened otherwise.
A sales lift and a brand lift are both powerful outcomes of in-store advertising, but traffic lift is a more foundational metric.
30 Days Free
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ABOUT US
At Gabi Media, we specialize in Digital Out of Home (DOOH) advertising designed for grocery store monitors, connecting local businesses directly with consumers at the point of purchase. Our platform brings brands to life where it matters most—right in front of shoppers making buying decisions—delivering measurable, high-impact advertising in a highly targeted and cost-effective way. By partnering with us, businesses gain a direct line to their audience in the grocery store, leveraging the power of digital screens to increase awareness, drive engagement, and boost sales.
Exclusive Access
01 Category Exclusivity
Ensure your business stands out by locking in your spot as the only advertiser in your category within each screen. That means no direct competitors—just your brand owning the spotlight and capturing shoppers’ attention without distraction. This premium placement makes your advertising more impactful and significantly more valuable.
02 Bundled Package
The power to secure your category on a single screen or dominate across all screens in the store. This flexible option ensures your brand has consistent visibility, whether you want a targeted presence or full coverage, making your message impossible to miss. You can secure 100% of the screen time and own the shopper experience from start to finish.
03 Cost Effective. Big Impact
Get noticed fast with 15-second grocery store video ads! Cost-effective, eye-catching, and highly repeatable, these quick ads capture shoppers’ attention and keep your brand top of mind—more views, more impact, less spend.
15-second video ads are best for product promotions, sales announcements, simple branding messages.
Click here to apply for 30-days of free advertising.
