Typical Sales Lift from In-Store Digital Ads
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Studies of digital grocery store ads suggest 3–10% incremental sales lift for in-store promotions.
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For a conservative estimate, we’ll use 5% daily lift.
Wherever shoppers go—down the aisles or at checkout—Gabi Media puts your product in sight.
Aisle advertising is limited to 4 categories, and checkout advertising is limited to 20. These limits are based on studies ensuring your 15-second video ad can reach every shopper.
CHECKOUT LINE
The average time someone spends in a grocery store checkout line varies based on store size, time of day, and whether it’s a self-checkout or staffed register. General estimates are:
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Traditional cashier line: 5–10 minutes on average.
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Self-checkout: 2–5 minutes on average.
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Peak times (weekends, evenings): can extend to 10–15 minutes or more.
Most studies show the typical range is around 6–8 minutes per customer.
DOWN THE AISLE
On average, shoppers spend about 30–40 minutes inside a grocery store, and studies estimate that roughly 35–45% of that time is spent walking down aisles looking at products.
Breaking it down:
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Small trips / quick shopping: 5–10 minutes walking through aisles.
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Medium trips (10–20 items): 15–20 minutes walking aisles.
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Large trips / weekly shopping (full cart): 20–30+ minutes walking aisles.
Some research also shows that the average time per aisle is roughly 60 seconds, depending on whether the shopper is browsing or just passing through.
15-Second Video Ads
Pros:
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Quick engagement: Shoppers often glance at screens briefly while walking by; a 15-second ad is more likely to be fully watched.
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Higher rotation frequency: More spots per hour, so your ad is seen more often.
Best For:
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Product promotions, sales announcements, simple branding messages.